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Videos are usually among the top items listed in Google search results. With video search engine optimization, customers are more likely to see your company name near the top of the results and will usually click a video link as opposed to a website link. Users would rather watch video than read text on a screen.
You become an instant industry authority when customers repeatedly see your business at the top of search results and view your videos for information. They trust what you have to say and think of you first when making a buying decision.