Please upgrade your browser.
Here at LEC Media in Charlotte, we take pride in our ability to apply exciting and unique video production techniques to projects our clients need. Such was the case when we were recently flown out to Flagstaff, AZ by Machine Solutions to create a trade show video for their company.
There are a variety of ways businesses can use video production for trade show purposes, so this was a great opportunity to showcase our video production skills, while providing Machine Solutions with a great marketing tool. We could have repurposed old video from their business, but converting old video for use in another format often tells the wrong type of story, at the wrong place and at the wrong time. This project called for something fresher, so we designed a new video showcasing their global supply services of medical devices.
“Trade shows attract a wide variety of business people and decision makers from all over, so we decided to create this project in English, Portuguese, Chinese and Japanese,” explains Frank Schwartz of LEC Media. “Interactions at trade shows can be quick, so to ensure Machine Solutions communicated their message to as many people as possible, we decided that a video production in multiple languages fit this specific situation’s needs.”
Trade Shows can be hectic, and with so much competition in one place it’s vital to create an engaging display for clients, investors, sponsors and prospects. The use of video production at trade shows provides businesses with many benefits, including:
“Video production adds value to anything an exhibitor is presenting at a trade show,” says Schwartz. “Through video, you can reach the ideal vibe for your customer base by providing them with something they can identify with through sight and sound.”
To learn more about video production or if you have any other questions, call Frank Schwartz with LEC Media at 704-966-9474, or email Frank. We look forward to helping you create new trade show video marketing tools that will help your business continue to grow!