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April 2 | In Categories: Charlotte Corporate Video Production, Charlotte Video Marketing, Charlotte Video Production, and Marketing Video Production., In Tags: charlotte video content production, charlotte video marketing, and Charlotte Video Production.

LEC Media works with corporations and businesses on producing video content that presents messages in an environment to build relationships and motivate customers to act.  And our clients have taken us to many different types of places.  From boardrooms in New York City to sporting arenas in Atlanta to cherry buckets 28 feet in the air to large USAir airplane de-icing programs.  And now, we’ve been inside some of the nicest attic spaces we have ever seen, thanks to M/I HOMES!

Charlotte video production company LEC Media with M/I Homes.

M/I HOMES needed an effective method to show their home buyers about a unique and powerful air filter that they install in every new home’s HVAC system.  The new air filter is called the MERV 10.  Video production is a great way to tell this unique story.

MERV ratings are used to rate the ability of an air conditioning filter to remove dust from the air as it passes through the filter. MERV is a standard used to measure the overall efficiency of a filter.  The higher the MERV rating, the more dust particles the filter traps.  M/I HOMES uses the MERV 10 filter, which is more than 100 times more effective at filtering harmful allergens and bacteria from your home’s HVAC system than what you can purchase in a home improvement store.

Charlotte video content production company LEC Media and M/I Homes in Charlotte.

LEC Media produced a video highlighting the MERV 10 filter program from M/I HOMES and letting home buyers know that there is a distinct difference between M/I HOMES and their competition.  The video production will be airing on the M/I HOMES website.

Call Frank Schwartz of LEC Media at 704-966-9474 or email to discuss how our professional business video production services can best help your business differentiate from competitors and generate new customers.