This week, our good friend and business/life/get-out-of-your-own-way coach, Angie Stegall published a super post about procrastination. You can read it over here. This post got us thinking about procrastination in our line of work. Most notably the foot dragging that happens in marketing departments when deciding on taking the plunge and creating a video to boost their marketing efforts.
All too often, marketers know that they need a video. They’ve read the blogs, seen the research. Video marketing is on the rise and pretty soon it will be one of the fundamental ways in which businesses communicate with consumers. In a few years, you won’t even be reading this, you’ll be watching a video about it. They know this. So why is it so difficult to make the first step and create video? Why the procrastination?
Angie listed 7 reasons why we procrastinate as researched by Carleton University procrastination researcher, Tim Pychyl (quick question: how come the guidance counselor didn’t list that as a career choice back in the day?). One of the main reasons we procrastinate is because the task before us is ambiguous. In other words, we don’t know how to do it. It stands to reason that marketers would put off the implementation of video marketing because A., it seems fairly complicated and B., they aren’t sure which video to start with. Do you need an explainer video? A testimonial? A corporate overview video? And once you make one, are you going to immediately need another? How often will a video need to be updated? How expensive is this going to be? Do we have a marketing budget for video? As you can see, it’s a rabbit hole waiting for marketers to fall down.
The quick and easy answer is, stop procrastinating. Just begin doing. By taking the plunge and planning out a video strategy, you begin to erase the nebulous idea of video marketing, and start hatching a real plan. The plan hatching can help define the project and give you actionable items to work toward.
The beauty of LEC Media is that we want to engage with you in these initial planning conversations. Let’s get to the heart of WHY your company does what it does, and we’ll help you figure out what your first video should be. We can talk about a budget, and how much you need to be setting aside for video marketing. There is a also plenty of room to discuss a strategy around your video, and whether you need a series or just a stand alone product.