Video production is quickly emerging as one of the most progressive mediums for businesses to increase the opportunities their customers have to interact with their products and services. That’s why we were thrilled to travel to Paris, France recently and work on a video project for Samsung.

“For this assignment, we partnered with Key Crossing in Austin, Texas to create a B2B (Business-to-Business) marketing and sales case study,” says Frank Schwartz of LEC Media. “Before this project, Samsung’s marketing was consumer intensive, leaving their business-to-business marketing to sometimes suffer.”

This project initially started last year, but has continued due to gaining popularity within Samsung. We interviewed staff on-site at a few different installations in France to help them develop a promotional sales video. Our accomplished goal was to refine their marketing points around Samsung’s emerging division in Paris.

“This project has been a great opportunity for us to internationally showcase to other medium to large-sized business clients the power behind corporate video production as a marketing tool,” explains Schwartz. “Our method of production encourages clients to interact with business brands as an overall profit stimulate.”

Benefits of B2B Video Marketing

By now you may be asking, how does B2B video marketing benefit my business? It enhances your network of service providers who may be providing similar kinds of services or products as your business. By gaining more business from other industry leaders, outstanding opportunities for improved suppliers, importers, service providers and manufacturers can be created. Additionally, B2B video marketing offers the following benefits to your business:

• Time Savings – Messaging that appeals to the senses, like sight and sound, can be understood at a much quicker rate. Employing B2B video marketing allows you to restructure your time management and focus on other important tasks.

• Increased Sales – The use of video production gets you closer to a point of contact with clients. This increases your overall sale turnover rates, since your clear marketing message is more understandable by a larger audience.

• Better Service – Collaborating with other industry leaders allots customers more opportunities to make contact when they have questions or concerns. Increased customer interaction lends itself to more concentrated service.

“We’re excited about the outcome of our work in Paris,” explains Schwartz. “Later this year, we may be going to Botswana and Johannesburg to implement our video production techniques for another Samsung division!”

To learn more about B2B video marketing or our video production services, call Frank Schwartz with LEC Media at 704-606-9071 or email Frank. We look forward to helping you improve your business through video production!