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Electrolux uses video to link to QR codes on their packaging, website, and retailer websites. Video serves to educate consumers and emotionally connect with them in a way that print can’t. Video is a unique way to speak with Electrolux consumers. It helps the company connect to consumers and show them a personal side to their brand.
The Ergorapido line of floor care, featured in this video, is releasing new products constantly. Innovation is part of their core. Electrolux needed newer and higher end ways to differentiate themselves from the pack of floor care companies and products that are out there.