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Don’t you just love the salacious article title trend? Every blog post baits you with just enough information and the promise of something “mind blowing” so you just HAVE to click the “read more” link.
This is that type of article. The only difference is we really believe that what happens next IS actually mind blowing.
We’re talking about a company we recently worked with named Paddock Evacuator. They came to us wanting a Whiteboard Video. A simple, graphic explanation of their product, and the problem it solves. You can see the video here
By taking the basics of Paddock Evacuator’s product and turning it into a quick, easy to understand two minute video, the sales team no longer needs to spend 25 minutes describing it on the phone to potential customers. The video lives on their website and sales agents can direct buyers there to view it and gain a full understanding of just what their product does.
Not only did this whiteboard video shorten the product explanation time, it also TRIPLED the quote requests on Paddock Evacuator’s website.
“When we refer people to our website, we get a quote request. Usually a good week is 2, 3, maybe 4 (requests). We blasted (the video) on a Friday morning at 9 am. Before the end of the day we had 8 or 9, and by Monday morning we had 19.”
-Eric Knight, Paddock Evacuator
Eric took the time to sit down and talk about the amazing results this whiteboard video had on his business
You have to admit, that kind of direct result from a Whiteboard Video is mind blowing.
So, how can we help you? Do you have a story that needs telling or a product that needs explaining? Give us a shout