It’s amazing how quickly time passes each year. And it’s always about this time of the year when we review what the “large” events were during the course of the year. From our LEC Media standpoint, 2011 was an amazing year for corporate video production in Charlotte. New online video players, personal electronic devices, and increased delivery of customized video content fueled the Charlotte growth in video production.
Video Production Trends We Noted in Charlotte for 2011
- Video reached beyond YouTube. Businesses of all sizes and most industries across Charlotte began to embrace the unique power of video production and video marketing for their business. Emerging video player powerhouses like Vimeo, DailyMotion, Metacafe, Viddler and even Facebook absorbed countless millions of videos for businesses.
- Video search engine optimization (VSEO). At LEC Media, we saw anincredible increase in the adoption of video search engine marketing and optimization with our clients. VSEO helps you have more opportunities to rank on higher pages organically. More video content means more organic rankings. Google loves video, so that makes VSEO important in 2011.
- Video used as a content development tool. The increased use of video and popularity across smart phones and tablets led to video as a content tool in 2011. Our LEC Media clients increased their use of video production in 2011 targeting specific content channels rather than producing “generic” promotional videos. Video content marketing will be a major component as businesses grow to differentiate from competitors.
- Increased customer reliance on video. Customers are telling our LEC Media clients that they want more video. Video is convenient for customers to use on their own time schedules on a variety of platforms. Desktop, laptop, tablet, iPads, iPhones, Androids…your customers are hungry for video across so many new platforms that emerged in 2011.
LEC Media can increase your new customer relationships, shorten their time to purchase decisions, and deliver custom video content through cutting-edge video marketing. Please call Frank Schwartz at LEC Media at 704-966-9474 or email firstname.lastname@example.org to schedule a private business meeting to learn how video can help you grow in 2012.