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Search engine optimization (SEO) for websites involves developing targeted content, optimizing each landing page, and keeping the content fresh. The same goes for Video Search Engine Optimization or VSEO.
LEC Media films and captures really good video production. We edit and create very good productions for our clients. But how we really differentiate from other video companies is that we excel and specialize in video marketing once the camera is turned off.
So what do we mean by that? What happens after the camera is turned off? LEC Media takes your video production to more targeted and focused levels through our programs of video marketing and video SEO. Similar to how websites use the SEO and Internet marketing techniques, we at LEC Media apply these principles to your videos.
Over the past year, we have seen a dramatic increase in three (3) different areas for our Video SEO clients:
1. Dramatic increase in organic rankings and Page 1 results. This includes very competitive keyword and keyword phrases where the traditional website cannot penetrate Page 1 search engine results;
2. Dramatic increase in the right target market viewing the right series of videos. Product A videos are highly-targeted to Target A prospects. We’ve seen as much as 750% increases in video viewership by the right audience!
3. Longer time spent viewing. We have found that highly-targeted video content sees a much longer time spent viewing than “generic” videos. Our videos that have proper Video SEO techniques have seen, on average, viewer dropoff rates plummet from 74% to 26%. That means more targeted prospects are watching the right video longer!
Recently, Rand Fishkin, CEO of SEOmoz, was here in Charlotte and our own Frank Schwartz had a moment to talk with Rand about video content and video search engine optimization. Check out the video below.
If your company would like to learn more about combining video production with video Internet marketing and video search engine optimization, please call Frank Schwartz with LEC Media at 704-966-9474 or email firstname.lastname@example.org. We look forward to showing you how your ROI with professional video production and Internet marketing can really increase!