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For many businesses, video production is a popular marketing campaign tool for showcasing their products or services. With so much competition in every market, it makes sense to provide customers with the most powerful story of what your business has to offer. It’s an effective way of saying, “Hey, this is why you should do business with us over the others,” in an informative, interesting way.
Taking that into consideration, we recently worked with Carbis, a truck safety equipment manufacturer out of Memphis, TN, to create a promotional and instructional video for one of their company’s safety platforms. This was an excellent opportunity to expand our video production experience into an industry that has an exciting story to tell their customers.
“When businesses incorporate video production into a marketing plan, there is an interesting impact that takes place,” explains Frank Schwartz of LEC Media. “Video educates, entertains and inspires in ways other marketing tools fail to do.”
“With YouTube alone having over 4 billion views per day, it’s apparent where consumers spend their time,” says Schwartz. “Currently when they are searching for products, it’s videos that they are searching for to explain, demonstrate and bring to life products or service lines.”
It’s evident that for any business to grow their marketing mix to the next level, video production should be a key ingredient. The multi-faceted benefits video provides consumers with is unmatched by most other marketing techniques.
To learn more about video production and how it can help your marketing plans, call Frank Schwartz with LEC Media at 704-966-9974 or email Frank. We look forward to helping your company take advantage of this great marketing tool!