Businesses across Charlotte are recognizing the power of video production. It’s as effective of a marketing tool as it is entertaining. It combines aesthetic appeal with informative details that engage with customers. But there are many specifics of video production that must be determined before a project can begin.

The various types of videos all have their respective strengths, but your business’ video will have specific marketing goals. You will have to decide which type will spur growth and benefit your business the most.

“We try to keep our range of video production services open to accommodate more business and more creativity,” says Frank Schwartz of LEC Media. “Blending professionalism, marketing and creativity with video production will continue to increase video’s functionality and impact in many industries.”

Types of Video That Can Help Your Business

There are several types of video that can be used to help your Charlotte business grow; however, we are going to focus on four specific types, including:

• How-to – These videos allow businesses to display, explain and bring a certain topic to life.

• Product Launch – Skyrocket customer anticipation for the release of a product or service through product launch video productions. These types of videos can be used to flavor your debut into the market and create a buying channel for your launch day.

• Company Overview – Video that explains more about your business helps build credibility and customer relationships. Overview videos allow you to directly highlight the most significant customer benefits your products or services provide so customers quickly gain a better understanding of your business.

• Customer Testimonial – Powerful video testimonials from satisfied customer experiences establish confidence with prospective customers. Nothing compares to the confirmation customers receive from video-produced customer testimonials. It reassures them that they are investing their hard-earned money in the ideal product for their needs.

To learn more about the different types of video production that can help your Charlotte business, or if you have any other questions, call Frank Schwartz of LEC Media at 704-966-9474 or email Frank. We look forward to helping you select the perfect type of video production to help your business continue to grow!