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There are dozens of different adages you’ve probably heard about ‘being yourself’. We see them all the time on inspirational quote boards on Pinterest, posters in guidance counselor offices, Dove soap commercials.
“Be yourself. Everyone else is already taken”
“Be yourself. No one can say you’re doing it wrong”
These adages are famous for a reason: they all have a grain of truth to them. And they are even relevant to brands, especially when it comes to corporate culture.
Corporate culture can be a difficult thing to define when you are part of a large conglomerate or big business. But by clearly defining some of the uniqueness of your brand and the culture your company promotes, you can endear buyers to your brand and create a kinship with your consumers.
The use of video to illustrate corporate culture is a brilliant move. A video serves as a personal connection with your audience, and when you allow consumers to see a little bit about your company’s mission, vision, and values, you will find that consumers with shared values will be the ones who want to do business with you.
We recently created a homepage video for a local photographer in our Charlotte market. Lindsey Hart of Hart to Hart Digital Photography could easily be lumped into a category of other “Lifestyle Photographers”. It would be easy to assume that what she does is just like every other “mommy photographer” out there. But Lindsey’s approach is different. Her corporate culture is what sets her apart. Take a look
By showing her personality, and explaining that to her, photography is more than just pretty pictures, you get a real sense of what Hart to Hart Photography is all about.
Are you ready to share your corporate culture with your consumers? Can we help tell your unique story so you can stand out from your competitors? Connect with us and see if a video makes good business sense for you.