LEC Media
401 N Tryon Street
10th Floor
Charlotte, NC 28202

“The move to our new offices in Uptown Charlotte comes at a great time in our company’s timeline,” said Frank Schwartz, president of LEC Media.  “A large portion of the video production clients that we work with are within a 2-mile radius of Uptown Charlotte, and we need to be convenient for their needs.”

The new LEC Media offices include formal conference rooms and several smaller, more intimate meeting areas.  “We selected the 401 North Tryon location for several primary reasons, including large data and network bandwidth connections, collaborative work areas, easy Uptown parking, and comfortable professional surroundings,” said Schwartz.

LEC Media produces professional video productions for corporations and businesses that need to differentiate from competitors, educate customers on “why” they should do business with their brand, and engage new customers through social media channels with video.

Call Frank Schwartz with LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to schedule a private business meeting to discuss how video production can help strengthen your business.

“Walmart is progressively providing their vendor partners with more opportunities to market their products on the enormously-successful Walmart.com website,” said Frank Schwartz with LEC Media.  “We worked with Eureka here in Charlotte to produce a series of Eureka vacuum cleaner model video demonstrations that were going to be showcased on the Walmart.com website.”

The video production showcased the unique selling points and customer benefits of the particular Eureka vacuum cleaner product.  “We produced the video in an actual home in Charlotte so the viewer could see the product in a real-life setting,” adds Schwartz.  “Using video demonstrations to showcase Eureka products on the Walmart.com website is an enormous opportunity for Eureka to reach all of their customer’s physical senses to experience owning one of the vacuum cleaners.”

Video production and video content optimization are growing leaps and bounds every month in importance to companies communicating the real reasons why customers want their products and services.  No other medium can deliver the total package of “why” customers buy from you like video production can.

For more information about video production and video search engine optimization, please contact Frank Schwartz with LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We are Charlotte’s full-service corporate video production and video content marketing company.

Google, Yahoo and Bing are constantly evolving their search algorithms to target and deliver the freshest, most-relevant search results to each user.  Google has made some dramatic leaps forward over the past year with major adjustments in their search algorithm designed to “negate” non-relevant websites from spammed techniques to rank them higher.  And video is one of the elements that Google is now including in organic search results, not just because Google owns YouTube!

At LEC Media, we handle each video as an independent case when it comes to preparing the video for search engine optimization, or VSEO, video search engine optimization.  This is because each video has a different topic, subject matter and set of target keywords and keyword phrases for which it is intended to rank.

LEC Media Techniques to Videos Displaying in Search Engine Results

1.  We place video content on similarly-key-worded pages.  In other words, we would place a video about Widget Software on the Widget Software page in your website.

2.  Video content is really good for showcasing company product and service elements like “how to videos,” “product demonstrations,” “service explanations,” and even “customer training or tutorials.”  So we use these keyword phrases in tagging and categorizing your video content.

3.  We spread your video content throughout your website.  Ideally, only one video per page.  This gives your video content more opportunities to target customers using different keyword phrases and tags.

4.  LEC Media hosts your video with video hosting services that enable your video content to be properly indexed and “read” by the search engines.  These video content hosting services include platforms like Wistia, Vimeo, Brightcove and JW Player.  We also post it on YouTube for the masses to enjoy.  We also will optimize your YouTube channel for the correct terms and keyword phrases surrounding the video content.

5.  We create and submit a Video XML sitemap to the search engines.  Similar to your website XML sitemap, the video sitemap tells the search engines that a video is on the page and to include it in search crawls and indexing.

Video production and video content optimization are growing leaps and bounds every month in importance to companies communicating the real reasons why customers want their products and services.  No other medium can deliver the total package of “why” customers buy from you like video production can.

For more information about video production and video search engine optimization, please contact Frank Schwartz with LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We are Charlotte’s full-service corporate video production and video content marketing company.

M/I HOMES needed an effective method to show their home buyers about a unique and powerful air filter that they install in every new home’s HVAC system.  The new air filter is called the MERV 10.  Video production is a great way to tell this unique story.

MERV ratings are used to rate the ability of an air conditioning filter to remove dust from the air as it passes through the filter. MERV is a standard used to measure the overall efficiency of a filter.  The higher the MERV rating, the more dust particles the filter traps.  M/I HOMES uses the MERV 10 filter, which is more than 100 times more effective at filtering harmful allergens and bacteria from your home’s HVAC system than what you can purchase in a home improvement store.

LEC Media produced a video highlighting the MERV 10 filter program from M/I HOMES and letting home buyers know that there is a distinct difference between M/I HOMES and their competition.  The video production will be airing on the M/I HOMES website.

Call Frank Schwartz of LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to discuss how our professional business video production services can best help your business differentiate from competitors and generate new customers.

Video production messages from company leaders presents the content in a very structured, consistent and controlled manner.  There is zero room for messaging errors or misunderstanding simply because the same video is accessible by everybody, even if it is shared around the world!

Prudential Real Estate Investors is the real estate investment management business of Prudential Financial, Inc. PREI’s business is the execution of real estate investment strategies, in markets throughout the world, for a global client base.  PREI offers core, value-added, and opportunistic strategies investing directly in real estate in the United States, Latin America, Europe and the Middle East, and Asia.

LEC Media offers professional video production for all types of corporate and business marketing needs.  We work with all types of business clients on traditional corporate marketing video production, employee training and HR training video production, trade show video production, and special video content and distribution production.

Call Frank Schwartz of LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to discuss how our professional business video production services can best help your business differentiate from competitors and generate new customers.

Noranda Aluminum Holding Corporation is a leading North American integrated producer of value-added primary aluminum products and high quality rolled aluminum coils.  With more than seven facility locations, Noranda Aluminum turned to LEC Media for help in producing an employee training video on job safety in their plants.

“Video production for employee training and safety messages is such a natural extension of a HR department’s outreach,” said Frank Schwartz of LEC Media.  “Video allows every employee to view, hear and absorb the safety message on their own schedule at whatever time they are at their plant.”

Employee training video production from LEC Media is used for HR messages, job safety messages, new product or process training, OSHA safety training, employee motivation and information sharing, and delivering company news to each employee.

Your company can benefit from employee training video production!  Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We can help you strengthen your communication ties and delivery of important information to your company’s employees with employee and HR training video production!

80,000 people descend on Atlanta for the weekend series of competitions. Our video production assignment was to capture “live” action and produce a highlight loop for the people that were waiting to enter the arena. Thousands of people were waiting to enter the arena all weekend!

This particular video production project was a great deal of fun for us and a good application of video. The videos reduce the perceived wait time giving everyone a more pleasant experience, plus they were able to give their sponsors added value by placing additional messaging in the video loop. We also designed high-impact motion graphics for the giant outdoor billboard screens that were erected outside of the Georgia World Congress Center.

If your company would like to benefit from high-end video production, please contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We offer turnkey corporate video production on-site or in studio.

LEC Media creates professional video content and video production for businesses that want to advance their presence on the Internet and present specific content to customers and audiences.  So we are well aware of how easy it is to create video marketing content that blurs the lines of video editorial content.  But is that a bad thing when it comes to creating professional content for your business?

We at LEC Media use professional video production to tell stories through posting video content on social media, websites, e-newsletters, video channels and video content distribution networks.  The majority of our professional video content is produced to tell an interesting and engaging story with a documentary-style twist.

Video content viewers will click away quickly from video content that is not targeted to their specific quest for information or education.  So our job at LEC Media is to create video content that is engaging, professionally produced, includes visual graphics and transitions, and appropriate content.

Even as marketing companies are creating editorial and content delivery departments within their existing teams, we at LEC Media have built our video production company over the past 5 years to always tell an effective story that people actually care about, distribute the video content through the right channels, to create engagement and customer behavior changes.

So maybe the blurring of lines between editorial video content and marketing video content is actually a positive movement, especially for our LEC Media clients in Charlotte who enjoy producing and distributing quality, professional, targeted content!

Your company will benefit from professional video production at LEC Media.  Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to schedule a private business meeting where we can listen and learn about your unique needs to increase business and profits!  Or, if your corporate meeting would like to have Frank Schwartz provide an educational and topical keynote address on the use of video marketing in the corporate world, please contact us as well!

Schultz Custom Home Builders wanted to capture some of their recent remodeling and building customers talking about their experience with the company as well as showcasing the work that was done.

This particular customer testimonial video that LEC Media produced for Schultz captures all of the elements necessary to really present an honest, straight-forward, well-produced customer testimonial video.

We produce outstanding customer testimonial videos for Charlotte businesses. Please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to learn how the power of customer testimonial videos can work for your company!

LEC Media produced this video to showcase the project on the final day of construction.  We hope you enjoy!

If you would like to learn more about video production for your Charlotte business, please contact Frank Schwartz with LEC Media at 704-966-9474 or email fschwartz@lecmedia.com. We look forward to producing fantastic and engaging video content and stories for your company!